Yes, we do. Whether you're launching new profiles or already have existing accounts, we’ll ensure your accounts are properly set up, optimised, and fully on-brand.
SOCIAL MEDIA MARKETING
Turn Social Media into Your Brand's Unfair Advantage
Social media isn’t just a platform – it’s a powerful tool to put your brand ahead of the competition. We craft high-impact strategies and attention-grabbing content to position your brand ahead of the curve, turning engagements into real business growth.
HOW WE DO IT
Our Proven 5-Stage Process for Social Media Success
Success on social media doesn’t happen by chance – it requires a deliberate approach. Our 5-stage process ensures every step of your social media journey is intentional and results-driven. From research and strategy to content creation and distribution, we cover everything your brand needs to build a powerful, engaging, and influential presence online.
Brand Discovery
We work closely with you to uncover and understand your brand’s unique selling proposition, strengths, weaknesses, key demographics, and opportunities, ensuring we have a complete picture to build a winning strategy together.
Competitive Evaluation
We conduct a comprehensive evaluation of your competitors to understand their strategies, strengths, and weaknesses, helping you identify opportunities to thrive in your market.
Social Audit
We evaluate your brand’s current social media presence, identifying strengths, gaps, and opportunities for improvement. As part of the audit, we also optimise your profiles – refining bios, visuals, and key details to enhance credibility and maximise impact across your socials.
Audience Understanding
Beyond demographics, we explore your audiences’ psychographics, such as pain points, motivations, values and aspirations, to craft content that resonates and fosters meaningful connections.
Focused Objectives
We define clear and purposeful objectives that align with your business priorities, providing a focused direction and ensuring every step of your social media strategy is intentional and impactful.
Social Strategy
We define your brand’s tone, key messaging, and core values to ensure a cohesive and impactful presence across all platforms. This foundation will guide social media efforts and foster meaningful connections with your audience.
Creative Foundation
We establish the core content framework – pillars, themes, and visual identity – that forms the foundation of your brand's creative direction, ensuring a unified approach to all content and communication.
Trend Analysis
We continuously track and evaluate emerging trends and viral content in your niche and across social media platforms, empowering your brand to remain engaging, adaptable, and ahead of the curve in an ever-changing social landscape.
Ideation & Design
We brainstorm and shape creative ideas into preliminary content concepts, laying the groundwork for compelling and effective social media assets that align with your brand's objectives and creative direction.
UGC & Evergreen Strategy
We leverage user-generated content and timeless, evergreen materials to create authentic and enduring connections with your audience, driving consistent engagement over time.
Experimentation Space
We create room in our creative process to test new ideas, formats, and trends, giving your brand the freedom to innovate and uncover what resonates most with your audience.
Content Execution Plan
We create a detailed plan that covers all aspects of content production, from logistics and scheduling to specific shot setups and talent coordination, ensuring a smooth and efficient execution from start to finish.
Videography & Photography
We capture captivating visuals that bring your brand’s story to life, creating content that engages your audience and leaves a lasting impression.
Creative Content Production
This is where the magic happens! We transform raw assets into polished, engaging content through expert editing, enhancements, and creative storytelling, amplifying your brand’s narrative and influence.
Voice & Sound Design
We refine your content with voiceovers, background music, and sound effects, creating a dynamic soundscape that instantly elevates the audience experience.
Content Accessibility
We ensure that your content is accessible to a diverse audience by incorporating best practices, including subtitles, captions, and optimised formats, enhancing inclusivity and engagement.
Quality Assurance & Delivery
We perform thorough quality checks to ensure your content meets the highest standards, and prepare final assets optimised for seamless delivery across all platforms.
Content Distribution Strategy
We develop a curated approach to ensure your content reaches the right audience at the right time, maximising visibility and impact.
Cross-Platform Distribution
We adapt and publish your content across multiple social media platforms, ensuring consistent messaging, optimised formats, and a cohesive experience that effectively engages your audience.
Ads Strategy & Management
We craft tailored advertising strategies and manage every aspect, from audience targeting to performance optimization, ensuring your ads drive impactful results and maximise ROI across major social media platforms.
Performance Optimisation
We track content performance, continuously identifying what resonates with your audience and applying these insights to future content to enhance effectiveness and engagement.
Repurposing & Retargeting
We repurpose high-performing content and adapt it into different formats (e.g., turning a reel into a carousel) and retarget audiences who have previously engaged, driving sustained visibility and impact.
WHAT WE’VE ACHIEVED
Real Results, Real Impact
Here’s a look at just a few of the results we’ve delivered for our clients. From content that went viral to campaigns that sparked real conversations — our work speaks for itself.
2.5M+
Reach
100K+
Engagement
WHY US
What Sets Redcup Media Apart
With countless agencies offering cookie-cutter solutions, we take a different approach. At Redcup Media, we focus on strategic creativity, meaningful results, and building long-term brand value that connects.
Strategy-First Approach
Every piece of content we create is guided by a clear, purposeful strategy aligned with your business goals.
Reel-Centric by Design
We live and breathe reels because that’s where attention lives. Our reel-centric approach ensures your content drives maximum reach and creative impact.
Agile & Trend-Driven
We move fast, adapt quickly, and ride trends early to keep your brand relevant and ahead of the curve.
End-to-End Execution
From ideation to production to distribution, we handle it all so you can focus on growth.
OUR PRICING PLANS
Choose a Plan That Fits Your Growth
F.A.Q
Frequently Asked Questions
- Which social media platforms do you support?
Right now, we’re all about Instagram, Facebook, TikTok, and 小红书 (Little Red Book)! These are the hotspots where your brand can connect, stand out, and (hopefully) go viral in the best way possible. If you’re looking to reach a Singaporean or regional audience, these platforms offer the strongest mix of visibility, engagement, and results.
- What’s the onboarding process like?
Once you're on board, we’ll start with a discovery questionnaire to learn more about your brand, goals, and audience — followed by a call to align on the finer details. From there, we’ll move into strategy, your core content framework, and visual direction. You’ll get a clear timeline, a shared content calendar, and everything you need to feel confident about what’s coming next.
- Will I have a dedicated point of contact?
Yes, absolutely. You’ll have a dedicated account manager who’s your go-to for all things content, strategy, and communication. Behind the scenes, you’ll also have a team supporting your brand — from creatives to editors — but your account manager will be the one keeping things organised, answering your questions, and making sure everything runs smoothly from start to finish.
- How long does it take from onboarding to first post?
Typically, it takes about 8–10 business days from onboarding to your first post going live. This gives us enough time to develop your initial strategy, conceptualise ideas, and carry out the shoot — before producing quality content that aligns with your brand strategy.
If you’re on a tighter timeline, just let us know, and we’ll do our best to accommodate where possible.
- Do you help with social media account setup and optimisation?
- Will you manage my ads too, or is that separate?
Yes, ads management is included in our package. We’ll take care of everything from planning and creative direction to setup, targeting, and ongoing optimisation — so your content gets the visibility it deserves.
Ad spend is billed separately and will always be pre-approved by you before any campaigns go live.
- Can you shoot content at our office or store?
Yes, we do monthly shoot days, and we’re happy to schedule them at your office, store, or preferred location. Each shoot typically lasts between 6 to 8 hours and is planned in advance to make the most of your time and space.
Our standard package covers one location per shoot. We can accommodate extra locations if needed, and any additional costs will be confirmed with you in advance.
- Do you help manage community engagement or replies?
We don’t manage community engagement or replies as part of our service. To keep things lean and cost-effective for our clients, we focus on what we do best — strategy and content creation.
In most cases, it’s also best practice for brands to manage their own replies. Your team knows your customer best and is best placed to address any queries, build trust, maintain authenticity, and allow for faster, more informed responses.
We turn social media into a powerful growth engines for your brand. Let’s get started.